Worthless Double Covers

Allow me to pick on the Simpsons, again.

What is the deal with the cover over the DVD cover? Why do so many DVD releases add this extra packaging that is nearly identical to what is under it? It is such a waste. It's an extra step between me and DVD and what good does it do?

Ohh, they put some puffed up graphics on the cover. Do they think this makes me buy it? It doesn't. It hides the plastic wrap and makes it more attractive to buy. Again, I'm not buying DVDs because of cool covers. Never have, never will.

The only good use I have for these superfluous covers is placeholders when I loan the real DVD out! When I find the empty box in my shelf I remember "ohh yeah, Jimmy has my Simpsons DVD. Jerk!"