Apple Dogfooding

Apple has been seeing great success with Safari on the iPhone, but there's always room for improvement. On a recent trip to Chicago, I wanted to visit a local Apple retail store. The problem is that there are 7 of them in Illinois and I couldn't really tell you right off which one was close to me.

I was easily able to hit the retail site in Safari and figure out the store I wanted to visit, but then the gotchas started. The iPhone doesn't have copy/paste. Google Maps on the iPhone is superb, but you have to get the address in there. To transfer addresses from the web to Google Maps you have to play a game to have the people around you each remember a portion of the address and feed it back to you once you are on the maps screen.

I'd expect Apple to integrate this a little tighter. Perhaps they embed some geocode or microformats that Safari would know to pass to Google Maps. This is the kind of delight feature that Apple fans have come to expect ;)

Update
I found a workaround. It still isn't ideal, but better than nothing. With the address onscreen in Safari, select the search icon. You can now type in the address that you can see through the shaded screen. When you search, Google will give you the Google Maps link at the top of your search results. If you select that link in Safari, the iPhone will launch Google Maps within the iPhone, not Safari. This is what I want, but with the extra step of reentering the address. As Josh mentioned in the comments, a context menu like you get in the desktop Safari with the option to "Search in Google" would be an even better answer. The end game is still a one click map-to-this.